Analytical Procedures Report Essay Example | Topics and Well Written Essays - 1500 words

Expository Procedures Report - Essay Example While reviewing a customer, the diagnostic methodology are performed by the evaluator at all phases of the review. In arranging stage, the expository strategies are performed to increase a superior comprehension of the element and distinguish and survey any dangers that repudiate the auditor’s fundamental comprehension of the substance. At execution stage, the diagnostic techniques are proceeded as meaningful methods. The utilization of considerable investigative strategies during the review builds the productivity of the review. The examiner will likewise perform investigative methodology close to the review end. Those methods will assist the reviewer with forming a general end to assess whether the Financial Statements of the element are reliable with the comprehension of the evaluator about the substance. During the review, the systematic methods might be applied by the evaluator on the affirmations of Completeness, Existence, Classification and Accuracy. Scientific strateg ies might be performed through different techniques. These strategies incorporate straightforward correlations and furthermore complex scientific and measurable investigations utilizing progressed factual formulae. The accompanying scientific and measurable instruments are generally utilized as investigative systems: Financial proportion examination Trend examination Regression examination Indicators examination RATIO ANALYSIS: It is the most usually utilized method of money related examination. The procedure utilizes the investigation of connections among a few components of the monetary data. Different proportions might be found by utilizing the formulae on the monetary data of the organization. The correlation may likewise be made by ascertaining proportions for the earlier periods or the proportions for the contender organization. JD Sports Fashion PLC is an organization occupied with selling and dissemination sports products and clothing. The organization is the forthcoming rev iew customer. Sports Direct International PLC is likewise occupied with the retailing and discount conveyance of sports attire, footwear and clothing. Along these lines, it remains as a solid contender of JD Sports Fashion PLC. Money related Ratio Formulae JD Sports Fashion PLC Sports Direct International PLC 2008 2009 2010 2011 Current Ratio Current Assets/Current Liabilities 0.95 1.14 1.29 1.45 1.29 Acid Test Ratio Quick Assets/Current Liabilities 0.30 0.50 0.73 0.87 0.53 Debt Ratio Total Liabilities/Total Assets 0.57 0.53 0.54 0.50 0.64 Debt Coverage Ratio (Net Profit + Non-money cost)/Total obligation 0.35 0.44 0.42 0.45 0.21 Return on Assets (Net Income/Total Assets) x 100% 12.34% 11.11% 13.96% 15.19% 9.08% Return on Total Equity (Net Income/Total Equity) x 100% 28.48% 23.62% 30.71% 30.35% 25.13% Net Profit Margin (Net Income/Net Sales) x 100% 3.98% 3.65% 5.55% 6.32% 5.20% Cash Flow from Operations to Net Income Cash Flow from Operations/Net Income 2.39 2.21 1.77 1.35 2.21 Cash stream Liquidity Ratio (Cash + Marketable Securities)/Current Liabilities 0.13 0.28 0.49 0.62 0.21 The Ratio investigation, an apparatus of expository strategies, might be utilized while settling on a choice about the monetary exhibition of the element. This will likewise help the evaluator to concentrate on any bizarre deviations from anticipated sums and consequently, to assess whether these may cause a critical hazard. The above table shows the money related proportions of JD Sports Fash

Punishment Essay essays

Discipline Essay expositions The premise of criminal discipline that is utilized by the court frameworks today originated from the establishment that was set somewhere near the antiquated Greek and Roman scholars. The establishment of discipline is to have the discipline be sufficiently cruel to deflect a recurrent offense, and furthermore to dissuade others from the populace from playing out a similar offense. Nonetheless, when contrasting the disciplines of old occasions with the types of disciplines in the cutting edge time, likenesses will in general disseminate. Antiquated discipline was intended to give the open a perspective on what happens when a specific offense is submitted, while the advanced disciplines are for the most part to segregate the given guilty party from society in a change air. In this paper the types of discipline in old Greece and Rome will be investigated, and the types of antiquated disciplines will be contrasted with how the advanced world arrangements with its criminal guilty partie s, and which one was progressively effective. The establishment of law was begun in the old regions of Greece and Rome. The scholars Plato, from Greece, Cicero and Tacitus from Rome were the progressives of the old laws. The primary motivation behind Platos musings were to discover the reason for discipline, recognize how to accomplish its motivation, and to cause the discipline to oblige the ethics of the given society. Plato accepted that the criminal got joy from the subsequent disciplines of the violations perpetrated. Because of the helpful experience of discipline to the crook, the discipline exacerbated with each offense and if the indicted shows no change from the non-deadly types of discipline, that individual would be condemned to death. All discipline ought to have the motivation behind dissuading a recurrent offense and ought to be sufficiently unforgiving to debilitate others from submitting a similar offense. In the early Roman period, Cicero felt firmly about the viability of Platos goals and convictions of disciplines. Cic ... <!

How Freuds The Uncanny Explained My Childhood Fears

How Freud’s The Uncanny Explained My Childhood Fears Growing up, I was never afraid of the typical things that scared other kids, like nonexistent monsters. In preschool, I abruptly stopped watching Thomas the Tank Engine when a character stuck their tongue out at a paintingâ€"and the figure in the painting stuck its tongue out in return. On my first trip to Disney World at age four, I tolerated the singing birds in the Tiki Room but freaked out when the walls started singing. At age six, I was horrified to find a duplicate of my favorite teddy bearâ€"just as worn as the “real” oneâ€"hidden in a closet. I couldn’t imagine that anyone else could find these things frightening or experience ineffable horror because something was slightly off. All of these stories, which sound amusing in retrospect, were horrifying at the time and shaped my imagination. I developed a lifelong fascination with doppelgängers. What do all of these seemingly random, bizarre incidents have in common? They challenged what I thought I understood about the world. They made something familiar and natural its opposite. I didn’t revisit these early memories until I read Freud’s essay The Uncanny in my freshman gothic literature class at Stonehill College in fall 2007. Freud writes that the word “uncanny” is difficult to define but can describe an ineffable feeling of dread or wrongness. Uncanny (unheimlich in German) literally means unfamiliar or not homey. “Thus  heimlich  is a word the meaning of which develops in the direction of ambivalence, until it finally coincides with its opposite,  unheimlich. Unheimlich  is in some way or other a sub-species of  Heimlich (4).” In other words, it’s not unfamiliarity itself, but the inability to tell whether something is familiar or unfamiliar, which is so unsettling and threatening. Freud uses anecdotal evidence from literature and his own and patients’ lives to support this idea. Uncertainty can be uncanny, especially when we can’t tell whether someone or something is animate or inanimate. It’s how most people feel when seeing a dead body, and Freud thinks that it’s vestigial, from a time when most of our ancestors believed in ghosts. Long before I could articulate why, Tchaikovsky’s ballet The Nutcracker always horrified me on a visceral level. I loved most of its elements individually: symphonic music, Christmas, fairytales with princes or princesses. Together, however, these pieces were totally unsettling. Instead of a romance between royals who are close in age, it’s the story of a wooden nutcrackerâ€"a child’s toyâ€"that transforms into a prince. He’s the adult love interest in a young girl’s romantic dream. He’s also an inanimate object that transforms into a person. This eerie, liminal space between right and wrong, comforting and creepy, alive or not, illustrates Freud’s descriptions in “The Uncanny.” While researching the uncanny, I discovered that the author of the original story of The Nutcracker was E.T.A. Hoffman. Freud draws extensively on Hoffman’s other stories to illustrate “The Uncanny.” Although I wasn’t previously aware of this connection, it doesn’t surprise me at all. Hoffmans  stories share common elements, such as ghastly creations that are intended to be magical. All of this might sound esoteric, but the concept of the uncanny persists under different names throughout our culture. Some people would call unexpectedly seeing a double, like I did with my teddy bear, “a glitch in the Matrix.” Anyone who’s experienced déjà vu remembers the unsettling feeling of being unsure whether something is familiar or unfamiliar. As robots, dolls, and computer animation become increasingly realistic, they also approach the uncanny. This concept is called the uncanny valley. I became obsessed with the uncanny valley and found websites that plotted modern examples of it on graphs. The graphs formed a bell curve, with the least uncanny phenomena (industrial, non-humanoid robots and “healthy people”) at the extremes. The most uncanny things, including marionette puppets and automata, were found in the middle of the curve. To my horror, other entries right in the middle included “prosthetic limbs,” “disabled people,” and even “the way a physically disabled person moves.” I hope that by 2019 standards (as opposed to 2007), the ableism here is apparent. Did I always feel unconsciously freaked out by the uncanny because of its connection to ableism? I’m not sure, but from a young age, I was horrified whenever non-disabled people treated me as strange or different. I have cerebral palsy and a distinctive gait. Freud repeatedly uses disability and physical and mental illnesses to illustrate the uncanny. His examples include epilepsy and “dismembered limbs” (14). People with other disabilities have also connected ableism to the uncanny. If we feel repulsed by something or someone, it’s often necessary to examine why and ask whether the root is prejudice. The latest and greatest from the world of horror Thank you for signing up! Keep an eye on your inbox.

Evaluate This Student Essay Why I Hate Mathematics

A student composed the following draft in response to this broadly worded assignment: After selecting a topic that interests you, compose an essay using strategies of cause and effect. Study the students draft, and then respond to the discussion questions at the end. Finally, compare Why I Hate Mathematics to the students revised version of the essay, Learning to Hate Mathematics. Draft Cause Effect Essay: Why I Hate Mathematics 1 I hated arithmetic back in the third grade because I didnt want to memorize the times tables. Unlike learning how to read, there didnt seem to be any point to studying math. The alphabet was a code that could tell me all kinds of secrets after I had puzzled it out. Multiplication tables just told me how much six times nine was. There wasnt any pleasure in knowing that. 2 I really began to hate math when Sister Celine forced us to play counting contests. This old nun would make us stand up in rows, and then she would shout out problems. The ones who called out the correct answers fastest would win; those of us who answered wrong would have to sit down. Losing never bothered me that much. It was that feeling in the pit of my stomach before and right after she called out the numbers. You know, that math feeling. Somehow, not only did mathematics seem irrelevant and dull, it also became associated in my mind with speed and competition. Math just got worse as I got older. Negative numbers, I thought, were insane. You either have some or none, I figured--not negative some. My brother would try to talk me through the steps when helping me with my homework, and eventually I would puzzle things out (long after the rest of the class had moved on to something else), but I never understood the point of the puzzle. My teachers were always too busy to explain wh y any of this mattered. They couldnt see the point of explaining the point of it all. I started to cause problems for myself in high school by skipping homework. With geometry, of course, that means death. My teachers would punish me by making me stay after school to do more math problems. I came to associate the subject with pain and punishment. Though Im through with math classes now, Math still has a way of making me ill. Sometimes at work or in line at the bank, I get that old nervous feeling again, as if Sister Celine is still out there shouting out problems. Its not that I cant do the math. Its just that it is math. 3 I know Im not the only one who has grown up hating math, but that doesnt make me feel any better. The funny thing is, now that I dont have to study math anymore, Im beginning to get interested in what it all means. Evaluating the Draft The introductory paragraph lacks a clear thesis statement. Based on your reading of the rest of the draft, compose a thesis that clearly identifies the purpose and main idea of the essay.​Point out places where the long body paragraph (from I really began to hate math . . . to Its just that is math)Â  might be divided to create three or four shorter paragraphs.​Show where transitional expressions might be added to establish clearer connections between examples and ideas.​The concluding paragraph is fairly abrupt. To improve this paragraph, what question might the student try to answer?​What is your overall evaluation of this draft--its strengths and its weaknesses? What recommendations for revision would you offer to the student writer?​Compare this draft with the revised version, retitled Learning to Hate Mathematics. Identify some of the numerous changes that have been made in the revision, and consider in what particular ways the essay has been improved as a result.

Chaucer And The Roman Catholic Church - 1994 Words

Chaucer and the Roman Catholic Church In the years of the Middle Ages, the Roman Catholic Church reigned. It not only influenced people s lives, but in some ways led them. From what they believed, how they treated women, how they worked, and how they prayed, the Roman Catholic Church obviously had a large influence. We know this today by simply reading the reading the literature from that period, whether it is simple poems like Beowulf or Dream of the Rood, or bigger stories such as Sir Gawain and the Green Knight. These stories are riddled with Catholic teachings and mentions, whether they re brought up in a good light, or a negative one. Oddly enough, we rarely see the latter. One of the few stories that do show Roman Catholic†¦show more content†¦As the Wife explains, she used her sexual power to dominate her husbands. In an essay put out by Portland state University, it says that In the Middle Ages, many members of the Church began to see sex and lust as a sin created by The Fall. This is further shown in Scripture itself in many places, one of them being 2 Corinthians 12:21: I am afraid that when I come again my God will humble me before you, and I will be grieved over many who have sinned earlier and have not repented of the impurity, sexual sin and debauchery in which they have indulged. 2 Corinthians 12:21 Another, shorter verse, would be Ephesians 5: 3: But among you there must not be even a hint of sexual immorality, or any kind of impurity, or of greed, because these are improper for God s holy people. Ephesians 5:3 The Wife of Bath, though she was of the Roman Catholic Church herself, went against this. Her argument in justifying herself is simply this: there are plenty of people in the Bible that used their sexual power to dominate others, such as David, Solomon, and many others. If they could do it, why couldn t she? Giving such an argument, she twists the very Scripture that the Church teaches. The question then is, if she was in the Catholic Church, why was she allowed to continue with her sexual dealings? With this character, Chaucer hints at a small corruption in the Church, that there were people who as members of it, were allowed to live in horrid sinsShow MoreRelatedEssay on Chaucers The Canterbury Tales927 Words   |  4 PagesChaucers The Canterbury Tales In The Canterbury Tales, Geoffrey Chaucer comments on moral corruption within the Roman Catholic Church. He criticizes many high-ranking members of the Church and describes a lack of morality in medieval society; yet in the â€Å"Retraction,† Chaucer recants much of his work and pledges to be true to Christianity. Seemingly opposite views exist within the â€Å"Retraction† and The Canterbury Tales. However, this contradiction does not weaken Chaucer’s social commentary.Read MoreChaucer s Candide And Shakespeare s Macbeth1317 Words   |  6 PagesVoltaire’s’ Candide and Shakespeare’s Macbeth. Geoffrey Chaucer, famous for his The Canterbury Tales, and considered instrumental in the creation of English literature, is not as well known for social commentary in his writing. However, The Canterbury Tales do indeed possess insight and analysis of society, namely the role of the authority figures in the Church. Chaucer was critical of the abuses an d misuses he saw in the authority within the Church. He demonstrated his awareness of and concern over theRead MoreEssay about geoffrey chaucers use of sarcasm to describe his characters1733 Words   |  7 Pages Geoffrey Chaucers use of sarcasm to describe his characters. nbsp;nbsp;nbsp;nbsp;nbsp;Geoffrey Chaucer used sarcasm to describe his characters in â€Å"The Canterbury Tales.† It will point out details that are seen in the book that help explain how he used this sarcasm to prove a point and to teach life lessons sometimes. I will also point out how this sarcasm was aimed at telling the reader his point of view about how corrupt the Catholic Church was. Chaucer uses an abundance of sarcasm, as opposedRead MoreThe Use Of Satire In The Canterbury Tales By Geoffrey Chaucer1406 Words   |  6 PagesGeoffrey Chaucer wrote The Canterbury Tales, using his characters as the mouthpiece for his iconoclastic views. Chaucer had serious issues with the hypocrisy of the church as well as, many other sacred institutions. The only reason that Chaucer was not exiled or even imprisoned for his views is the way in which he exposed them. Through the allegorical meanings of this text and Chaucer’s claim that he is simply retelling the events of his pi lgrimage to Canterbury as it occurred, Chaucer is saved fromRead MoreThe Caterbury Tales, Carmina Burana and The Book of Taliesin722 Words   |  3 Pageshistory from the collapse of the Roman empire in the fifth century to the period of the Renaissance in the fifteenth century. The medieval life may, at first, appear to be bleak, harsh, and dreary. But in actuality, it was a time of Kings, immense battles, disease and religious influence. From the devastation of the Bubonic Plague, briefly alluded to in Geoffrey Chaucer’s Canterbury Tales, to the legendary king and war-hero Arthur of Camelot. The Christian Church was the single most influential institutionRead MoreGeoffrey Chaucers Use of Sarcasm to Describe His Characters1779 Words   |  8 PagesGeoffrey Chaucers use of sarcasm to describe his characters. Geoffrey Chaucer used sarcasm to describe his characters in The Canterbury Tales. It will point out details that are seen in the book that help explain how he used this sarcasm to prove a point and to teach life lessons sometimes. I will also point out how this sarcasm was aimed at telling the reader his point of view about how corrupt the Catholic Church was. Chaucer uses an abundance of sarcasm, as opposed to seriousness, to describeRead MoreEssay on The Age of Chaucer567 Words   |  3 PagesWhen we trace the Age of Chaucer we will find that it is full of considerable number of religious, social and political events that profoundly influenced Chaucer himself and induced him to produce great masterpieces of Arts that contributed to English language at that time. Thus, it is very important to discuss the periods that England, at that time, went through and their intimate relations with the Age of Chaucer in order to understand fully the background of this age. Great Britain is dividedRead MoreEssay about Geoffrey Chaucer Used Satire in His Tales657 Words   |  3 Pages To begin, back in the days on Geoffrey Chaucer, religion was ruled by one and only one church, the Roman Catholic Church. He never really agreed with the ways of the church so he wrote a series of tales making fun of the people of England and the ways of the church. Even though he was purposely making fun of the church, he had to be careful of the way he said some things. With some of the characters he creates, Chaucer finds himself apologizing in advance for what he is about toRead MoreThe Friar s A Friar1152 Words   |  5 PagesBritish Literature 27 October 2015 The Friar A friar is a simple man whose job was to beg from the poor and give to the Roman Catholic Church. The friar takes as much as one would need to live a humble life and offers the rest for the better of the church and poor. In the Roman Catholic Church a friar is considered a monk, and therefore expected to be fair and reserved. However, Chaucer describes the friar, or Hubert, in a sarcastic tone exposing his corrupt ways to only profiting himself from the poorRead MoreCharacter Analysis Of The Pardoner1878 Words   |  8 PagesTo begin, the Pardoner is a character found in the Canterbury Tales written by Geoffrey Chaucer at the end of the fourteenth century. The Canterbury Tales is a collection of stories in which a group of thirty pilgrims on a pilgrimage to Canterbury, England, to visit an English Saint Thomas Beckett, archbishop of Canterbury, who was murdered in his Cathedral in 1170. The Canterbury Tales begins with â€Å"The General Prologue† where the narrator describes the physical characteristics and personality of

Hum week vocabulary quiz Free Essays

Dogma A system of doctrines offered by some religions. It is proclaimed and accepted as true specific answers to the religion it is being offered for. 9. We will write a custom essay sample on Hum week vocabulary quiz or any similar topic only for you Order Now Monotheistic Is not a believer in unseen reality but can be spiritual without labeling themselves a certain religion. 10. Transcendent The belief that a greater power exists outside the material universe. 11. Incarnations The living embodying the divine or spirit. 12. Soul The spiritual part of the body that exist separately form the physical body. 13. Atheism The belief that there Is no god because no proof exist. 14. Agnosticism The belief that humans cannot be able to know the existence of a higher power. 15. Rituals The repeated actions by people or groups. Some religion rituals are dancing, singing, reciting prayers and sharing food to symbolize spirituality. 16. Symbols A borrowed image that represents some form of a spiritual experience. 17. Myths Symbolic stories that used for explanations for with in the universe. 18. Orthodox Abiding to a particular form of religion by practicing established traditions. 19. Rotationally of charisma The Institutionalizing of religion that can damage the Inspiration of religion. 20. Absolutists Believe In traditional forms of religions as being true and unchangeable. 21 . Charisma 22. Fundamentalism Emphasizes on what form one perceives as historical in religion. 23. Phenomenology Analyzing religion practices to better understand their purpose. 24. Liberal Take a flexible and unpredicted approach to interpreting religion traditions. 25. Mysticism To believe the truth despite human belief because it was perceived directly by experience. 26. Sacred The realm of extraordinary which lies the source of the universe and its value. How to cite Hum week vocabulary quiz, Papers

The Development of an Effective Marketing Plan and Its Management

Introduction Marketing management entails the utilization of ample business strategies that can lead to organizational success, performance, as well as productivity. This entails an integration of marketing mix strategies via appropriate business planning with an intention of enhancing business sustainability.Advertising We will write a custom essay sample on The Development of an Effective Marketing Plan and Its Management specifically for you for only $16.05 $11/page Learn More The facilitation of marketing management entails conducting a situation analysis by market researchers, aimed at identifying the key features of organizational internal and external environment. The key essence of a situation analysis is demonstrated in the development of an effective marketing plan. Consideration of both internal and external organizational variables offers a direction for effective construction of a situation analysis, which is an appropriate measurement for o rganizational level of development. Recent research addresses an essence of conducting organizational SWOT analysis, which helps in identification of organizational strengths and weaknesses in addition to opportunities and threats. A comprehensive SWOT Analysis is significant in the development of strategies that foster development. Therefore, individual elements expression of SWOT analysis by managers who spearhead marketing outlines is crucial in conduction of strategic marketing processes (Barron and Hollingshead, 2002). The discussion in this paper explores the issue of marketing management in relation to situation analysis and its essence in the development of a marketing plan. A guide to the steps involved construction of a situation analysis will also be presented. More over, it is crucial to investigate into the necessity of managers in organizational marketing department conducting SWOT analysis. Furthermore, an establishment of how marketing managers should express their p ersonal business elements will ultimately be established. Role played by situation analysis in the development of a marketing plan Marketing plan development is highly attributed to effectiveness in situation analysis conduction. The recent few decades have seen situation analysis gaining popularity among practitioners, researchers, as well as academicians, due to the identification of strategic roles, which it plays. The organizational external and environment is easily studied with the conduction of a situation analysis.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The identification of the organizational environment aids in providing a direction for strategic planning as well as identification of major challenges likely to invade a business. Research findings consider situation analysis to serve as a linkage of resources that an organization possesses to its competitive advantage in a volatile environment. A situation analysis aids n the identification of possible risks. This is a genuine step in the laying of appropriate mitigation of risk strategies as a risk management planning methodology. Strategic business positioning is highly attributed to the effectiveness in the conduction of situation analysis. It is crucial for a business to position itself at a strategic point to enhance their ability in overcoming common business challenges, for instance competition, crisis in the economy as well as internal threats (Pellettiere, 2006). Additionally, the management of organizational change is boosted when an effective situation analysis framework is drawn. Situation’s framework helps market researchers and organizational management in identifying areas that need change and develop a plan that can facilitate the implementation of change management strategies. It is in situation analysis that the strengths of an organization are realized, which the organizatio nal management utilizes to implement change management strategies for enhancement of competitive advantage. Identification of opportunities is ample in construction of weaknesses overcoming programs, while the realization of threats is constructive in setting management standards to a level of overcoming organizational threats (Pellettiere, 2006). Array of internal and external variables a marketing manager would need to consider when constructing a situation analysis A variety of internal and external variables need be considered by marketing managers in the process of constructing a situation analysis. The situation analysis entails an analysis of SWOT, organizations market structure, market forces that are in influence of an organization.Advertising We will write a custom essay sample on The Development of an Effective Marketing Plan and Its Management specifically for you for only $16.05 $11/page Learn More Variables are items within and outside an organization that influence the operations, and accumulate to become a sum total of an item of concern within the organization (Reed, 2003). The internal variables play a pivotal role in driving organizational success. However, many organizations have failed in their operation as a result of violating the most crucial of these. For instance, marketing managers need to consider communication models thriving within his organization. Secondly, leadership components must be carefully evaluated and analyzed in the construction of a situation analysis. The resources that an organization has are also a crucial component n the process of situation analysis construction. Other internal variables are organization’s capabilities for research and development, capabilities that human resource has to execute their duties in accordance to organizational requirements. More over, a consideration for competitive position of an organization is crucial in the process of constructing a situation analysis. Furthermore, it is crucial that responsiveness and coordination of operations management as well as the control of marketing strategies play an important part in the construction of situation analysis (Reed, 2003). The external variables include marketing managers need to diagnose and analyze macro-level factors like the economy and social-cultural factors in addition to , legal and political factors. It is also vital to consider competition review, an analysis of the customers, characteristics of the supply characteristics etc. An understanding of organizational distribution channels versus buyers also plays a vital role in the construction of the situation analysis (Reed, 2003). Guide for the construction of an effective situation analysis Every organization must have an effective situation analysis constructed in order to succeed in marketing management plans. The first step need be the realization of the significance and the scope of such a planning for effective marke ting strategies.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The products and the experience of an organization must be carefully considered in addition to provision of a clear definition of business. The market that is prevailing and its forces are also a component that needs be identified Reed, 2003). The second step entails the marketing managers need to evaluate and diagnose the internal organizational variables/ characteristics, which are important in the construction of a situation analysis, a process that aids in new strategies implementation within an organization. The internal characteristics are those that directly affect its operations. These include the models of leadership, management, organization, commitment, and participation that are emphasized within the organization. The internal environment of an organization is also dictated by non-marketing capabilities such as human resource functions, responsiveness, and activities coordination within an organization. Non-marketing capabilities are also marked by the financial position as well as the position for competition within the volatile environment. Marketing capabilities need be analyzed that include the company’s sustained and target customers, competitive environment (Reed, 2003). Thirdly, the marketing managers need to analyze the external environment, which entails an investigation into the macro-environment as social, political, and economic factors need be analyzed. The managers need to perform an environmental scanning technique with an aim of identifying channels, the scope of competition, organizational customers as well characteristics of supply. The identification of the external environment is crucial in development of marketing planning strategies as well as ultimate implementation for productivity enhancement (Reed, 2003). The evaluation of the internal and external organizational environment acts as a driver to the management conduction of situation analysis. This employs appropriate analysis tools and techniques that help realize o rganizational threats, opportunities, as well as weaknesses. The analysis acts as a rationale for strategy implementation towards a new business course. Self-identification paves way for change, which is always an inevitable component within business fields. This type of identification is ample in spearheading development plans as well as strategies (Reed, 2003). The ultimate step involves the realization of the key organizational competitors in relation to their operations, core business, as well as strategic operations. Today’s environment has become so volatile in terms of competition due to the emergence of organizations that rhyme in the production areas, producing similar products and brands. It is therefore ample foe an organization to focus on the identification of such components in business. It is crucial at this stage to select a number of competitors to analyze and come up with a rationale for competition eradication. The investigation into competitors need be bas ed on the marketing strategies that are commonly in utilization by major organizations as a prerequisite for creation of new business forms and performance strategies (Reed, 2003). Importance of SWOT analysis Identification of opportunities, threats, and weaknesses, as well as strengths is crucial since is a fundamental concept for marketing management. The SWOT analysis serves as a ground for self-classification and realization by the organization. This realization acts as a factor that dictates the organizational direction. Valuation of a company can be attained via conduction of a situation analysis. SWOT helps identify opportunities in the internal and external environment, which would act as avenues for organizational expansion. Business expansion in the local and international realms is facilitated by the opportunities that are available for development of new products as well as organizational structure (Albright, 2004). SWOT helps in the organizational alertness due to the r ampant threats that act as invaders of the business organization. This system helps identify future business loopholes that would easily lead to the collapse of a business. Swot analysis is a tool for the establishment of a strategic position, which is ample in dealing with threats that cannot be dealt with easily. Some threats are fatal to an organization, especially when change is not effectively managed by the stakeholders concerned. It is also essential to recognize that SWOT analysis sets a base for research conduction within an organization, where marketing managers are able to take a distinct direction in their operations. Strategic marketing is facilitated by the synthesis of those SWOT procedures that could be evaluated and described. It is with SWOT analysis that an organization develops a new direction in the marketing management and in the development of planning models (Novicevic, et al., 2004). Importance of SWOT analysis framework in the development of marketing strat egies Marketing strategies need be attributed to a comprehensive analysis in terms of external and internal environments via environmental scanning. The identification of the organizational strengths helps in measuring the capability that an organization has to help it deal with the upcoming challenges. Identification of strengths helps in setting new and suitable future objectives in the marketing realms. The strengths are also ample to help the company set targets for business within the internal and the external realms. Additionally, the identification of opportunities acts as a base for setting new Customer relationship strategies that are aimed at reaching more customers. Opportunity identification is an instrument that paves way for employee and management commitment to work towards the achievement of a larger target market (Raaij, 2005). Change implementation is also easy when an organization is able to identify the opportunities. More over, the threats that an organization e xpects to meet with are easily identified, a factor that makes it possible for identification of new distribution channels. Responsiveness and coordination of marketing development strategies is possible via newly developed channels. The weaknesses identification helps the management in the revision of the management frameworks, a factor that leads to strategic marketing techniques build up. The Swot analysis is an ample tool for an organization to identify new outsourcing strategies that would easily enhance the corporate governance. The corporate governance is important because of enhancing organizational competitive advantage, which leads to the development of marketing strategies (Freeman, 2005). Expression of individual elements by managers in their SWOT The development of ample marketing strategies calls for a coordination of the most important factors that drive organizational success. Marketing managers play a pivotal role in the development of marketing plans, therefore, th ey need to be very enthusiastic, be interested in the projects that are at hand, as well as be experienced in marketing strategies. The elements that are ample for managers to possess are determination, commitment, and excellent leadership. They should also be able to possess motivated attitudes for strategy implementation and their manipulation to get the expected results for development of strategic marketing plans. Self-driven attitudes are crucial in development of new tactics (Pellettiere, 2006). In the expression of individual elements by managers, the strengths, weaknesses, opportunities, and threats need be cautiously addressed. For instance, a big corporation like the coca cola company has strength due to possession a strong brand name. The marketing manager at Coca Cola Company need find out the extent to which the name has played a role in the company’s market expansion and find out the best ways in which the name can be utilized to develop a better market for thei r products. The brand name is ample in the establishment of appropriate Customer Relationship Management strategies in the internal and external markets (Pellettiere, 2006). Secondly, the marketing manager at the coca cola company needs address on the company opportunities that can foster the development of a marketing plan. For instance, they can sponsor the world cup or other activities in most countries, whose ultimate goal is to promote their corporate social responsibility as well as competitive advantage. The competitive advantage makes the company to market their brand name a well as their products over a wide market scope. On the other hand, competition as a threat to the company, hence they can address the best strategies that would easily overcome the threats, others that are not easy to deal with. The marketing managers need express their commitment in dealing with both internal and external threats. Finally, the managers are entrusted with evaluating and synthesizing mod els that are suitable in addressing the organizational weaknesses. On the realization that a company is in financial crisis, intelligence of the managers plays a pivotal role in addressing the need. It is important that they come up with marketing plans that are cheap in terms of financing and that are expensive in marketing the company’s products. The elements of managers in the development of marketing strategies that are competitive is crucial in enhancing marketing management (Pellettiere, 2006). Conclusion The viability of any business venture depends on the location in which it operates. In this case, a situation analysis is very important before setting up a business, as it supports an investor in drawing a business plan. It is important to understand the external business environment, as this will allow the entrepreneur to plan strategic positioning of the new venture. Various factors affect the external environment including economic conditions, socio-cultural factor s, political stability, and available technology. In addition, it is important to draw a situation analysis framework especially in times of change, as this will enhance effective change management. In constructing a situation analysis framework, a number of steps is adopted, the first one being realization of the significance and the scope of such a planning for effective marketing strategies, which also entail understanding the business clearly. The second step involves evaluating the internal organizational variables that influence strategy implementation in an organization. This includes a SWOT analysis that identifies the various strengths inherent in the firm, weaknesses that need to be worked upon, opportunities that the firm needs to pursue, and threats that are likely to affect the smooth running of the business. The third step involves scanning the external environment in order to understand what game plan the business should play in order to be competitive. The external e nvironment evaluation will entail identifying the main competitors, the products they offer and strategies they use in the market, as well as other external variables included in PEST. Lastly, SWOT analysis is an important tool in a business especially in formulation and implementation of marketing strategies. A firm will need to understand its strength, which give it competitive advantage and then work to reinforce them. In addition, understanding weaknesses will help the firm to know what strategy to apply in the market to avoid other firms taking advantage. Moreover, identification of opportunities and threats in the market will; allow the firm to develop marketing strategies that will be unique when compared to competitors. Reference List Albright, K., 2004, Environmental scanning: radar for success. Information Management Journal, Vol. 30, No. 3. ABI/INFORM Global. (Attached material). Barron, J. and Hollingshead, J., 2002, Making segmentation work. Marketing Management, Vol. 1 1, No. 1. ABI/INFORM Global. (Attached material). Freeman, N., 2005, Extended marketing mix drives service delivery. Ophthalmology Times, Vol. 30, Issue 20. (Attached material). Novicevic, M. et al., 2004. Dual-perspective SWOT: a synthesis of marketing intelligence and planning. Marketing intelligence and planning, Vol. 22, No. 1. ABI/INFORM Global. Pellettiere, V., 2006. Organization Self-Assessment to Determine the Readiness and Risk for a Planned. Organization Development Journal, Vol. 24, No. 4. Raaij, E., 2005. The strategic value of customer profitability analysis. Marketing intelligence and planning, Vol. 23, No. 4/5. ABI/INFORM Global. Reed, P. (2003). Strategic Marketing Planning. Australia: Thomson. This essay on The Development of an Effective Marketing Plan and Its Management was written and submitted by user Neil T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.